Tim Mekeel, Business Editor at LancasterOnline.com provided an in-depth-look at the Rock Lititz Penthouse project:
A beer, a brainstorm and a boost for downtown Lititz.
About nine months ago, Soren West, President of Atomic Design was having a beer at the Bulls Head pub in the General Sutter Inn with Paul Pendyck, a partner in the inn.
The conversation turned to Pendyck’s vision for the pub and inn, two valuable parts of downtown Lititz’s economy and social scene.
Within months, Pendyck’s vision had snowballed into a collaboration between Lititz’s three rock-industry companies Clair Global, Atomic Design, Tait Towers and the General Sutter Inn.
The result is a unique kind of lodging on the top floor of the General Sutter Inn: the “Rock Lititz Penthouse.”
The collaboration has resulted in rooms that have a contemporary, high-tech ambiance, accented by numerous touches of the concert industry-equipment vendors, Sennheiser, Shure, Digico, and JBL have all contributed unique elements to the Penthouse.
“It’s amazing how these companies — Clair, Atomic and Tait — are so focused on the community. They really believe in Lititz. They want to do whatever they can to help,” Pendyck said.